Quick Fact Friday-Fly like a Sephora…far, far away. January 3, 2008
Sephora, the brand, was born in France in 1969. Little known facts about the origin of the name, Sephora is the Greek word for bird and Sephora was also the name of Moses’ wife in the Bible. The first official Sephora shop did not open until 1996 in Luxembourg. This was quickly followed by a location in Monacco. Currently, there are 518 locations world wide which is impressive considering that it has been only a little over a decade since the first Sephora’s doors opened. But this might be easier than imagined when you are owned by mega conglomerate LVMH, think Louis Vuitton Moet Hennessy. Recently, Sephora signed a deal with JCPenny (UGH!) in 2006 and has begun a nationwide roll out, incorporating the chicness that is Sephora with the geekness that is JCPenny. Hmmm…I wonder how that will work out? I can picture it now at the cash register…Here is your $28 Dior Show mascara and your $19.99 faux dog hair jacket.
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